Flora Lane was founded by Lauren Hooper, a skin therapist with over 25 years of experience. After working with countless products and treating a wide variety of skin concerns, she saw one truth repeated again and again: when the skin barrier is stressed or fragile, no amount of expensive actives or complicated routines will truly help.

Flora Lane was created with a simple belief — restore the barrier first, and everything else can follow.

Floralane is corneotherapy-inspired. That means our focus is on supporting the skin’s outermost layer — the stratum corneum — because when the barrier is functioning well, the entire skin thrives.

We also recognise the importance of the skin microbiome — the community of microorganisms that helps protect and balance your skin. When both the barrier and microbiome are cared for, the skin naturally becomes stronger, calmer, and more radiant.

Most skincare blends oils and water using ingredients that can gradually disturb the skin’s natural lipid structure. Over time, this can leave the barrier feeling fragile, reactive, or easily irritated.

Flora Lane takes a different approach.

Our formulas are designed to be barrier-aligned, meaning they respect your skin’s natural structure rather than working against it. This thoughtful, gentle method supports the skin’s ability to repair itself, stay protected, and return to a calm, healthy glow.

Every product is proudly New Zealand owned and manufactured, created with natural ingredients chosen for their compatibility with the skin.

We leave out unnecessary fillers and harsh additives, focusing only on what supports barrier health and skin resilience. Flora Lane is skincare you can trust — grounded in expertise, crafted with care, and inspired by nature.

After decades in the treatment room, Lauren witnessed the frustration of clients chasing results through harsh actives and complex routines — only to end up with more sensitivity and damage. She knew there had to be a better way.

Flora Lane is the result of that journey: a skincare range built on science, simplicity, and respect for the skin’s natural function. It is more than skincare — it’s about giving your skin what it truly needs: protection, repair, and the space to thrive.

Flora Lane is the culmination of a lifelong dedication to helping people feel confident in their own skin.